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#01

Message from the President

A comfortable life for everyone
connected to Aoyama Optical

Our company philosophy is to "help everyone lead a cheerful and comfortable life through quality eyewear."
"Everyone," referring to everyone connected to Aoyama Optical, whether they are customers, business partners, end users, or our employees and their families. Our company strives to operate with a constant awareness of how we can brighten and enhance the comfort of the daily lives and overall well-being of everyone connected to our company.
I personally also believe we must always challenge ourselves to do better.
Past experience and customs may be important, but relying solely on old habits will cause us to fall behind in this rapidly changing world.
Our employees are thus always encouraged to embrace the spirit of challenge, to believe in their ability to achieve new things, and work to bring our corporate philosophy to life.

The primary role of eyewear is to correct the refractive error in a person's eyes. If it cannot do this, it cannot be called eyewear.
It also serves another important role, shaping the first impression of the person who wears it.
I consider it an honor to be able to make and provide this highly appealing product to others. I am also proud of the fact that I'm able to do this work in the city of Sabae, a world leader in eyewear manufacturing technology.

Our company turned 60 in 2024.
Looking ahead to the next 20, 50 years, and beyond, we will continue to take on new challenges here in Sabae, striving to brighten and enrich the lives of everyone connected to our company.

President & CEO Yoshihiko Aoyama

#02

Company Profile

Company Name: Aoyama Optical Co., Ltd.

Establishment: September 1964

Year Incorporated: May 1972

Company Owner: President, Yoshihiko Aoyama

Employees: 126 in group (as of October 30, 2024)

Capital: 93,600,000 yen

Main Business: Manufacturing and sale of optical frames, sunglasses, reading glasses, and related accessories

Contact Information

[ Domestic Sales Department ]: Domestic Sales Division 1Tel +81 120-914-050 / Fax +81 120-914-055; Domestic Sales Division 2Tel +81 120-914-050 / Fax +81 120-914-055; Marketing DivisionTel +81 778-54-8054 / Fax +81 778-54-8065; b.u.i DivisionTel +81 3-6810-8061 / Fax +81 3-6810-8062

[ Accessories Wholesale Department ]: HeadquartersTel +81 778-21-8666 / Fax +81 778-21-8667

[ Overseas Sales Department ]: Export DivisionTel +81 778-54-8051 / Fax +81 778-54-8065; Overseas Subsidiary Support DivisionTel +81 778-54-8051 / Fax +81 778-54-8065

[ Product Management Department ]: Operations DivisionTel +81 778-54-8050 / Fax +81 778-54-8071; After Sales Service DivisionTel +81 120-914-060 / Fax +81 120-914-066; Distribution CenterTel +81 120-914-050 / Fax +81 120-914-055

[ Administration ]: General / Personnel Affairs DivisionTel +81 778-54-8055 / Fax +81 778-54-8075; Accounting / IT DivisionTel +81 778-54-8055 / Fax +81 778-54-8075

[ Product Development Department ]: Design DivisionTel +81 778-54-8053 / Fax +81 778-54-8076; Development DivisionTel +81 778-54-8053 / Fax +81 778-54-8076; Production Control DivisionTel +81 778-54-8057 / Fax +81 778-54-8056

Our Locations

[ Headquarters ]: 2-3-30 Kaminaka-cho, Sabae-shi, Fukui-ken 916-8505
Tel +81 778-54-8055 (Operator) / Fax +81 778-54-8069
Access Map

[ Tokyo Branch ]: Kodenmacho Shin Nihonbashi Building 6F, 4-9 Nihonbashi Kodenmacho, Chuo-ku, Tokyo-to 103-0001
Tel +81 120-914-050 / Fax +81 120-914-055
Google Map

[ Osaka Branch ]: Athens Shin Osaka 4F, 6-1-15 Nishinakajima Yodogawa-ku, Osaka-shi, Osaka-fu, 532-0011
Tel +81 120-914-050 / Fax +81 120-914-055
Google Map

[ Sapporo Sales Office ]: Fila Court Kita 11-jo, apt. 405 10-1-28 Kita 11-jo-higashi, Higashi-ku, Sapporo-shi, Hokkaido 065-0011
Tel +81 120-914-050 / Fax +81 120-914-055
Google Map

[ Sendai Sales Office ]: Trust Center Building 4F 1-23-6 Izumi Chuo, Izumi-ku, Sendai-shi, Miyagi-ken 981-3133
Tel +81 120-914-050 / Fax +81 120-914-055
Google Map

[ Nagoya Sales Office ]: YAMAMAN Nakata Building 3F 1-1-2 Haruoka, Chikusa-ku, Nagoya-shi, Aichi-ken 464-0848
Tel +81 120-914-050 / Fax +81 120-914-055
Google Map

[ Fukuoka Sales Office ]: HD Building 5F 1-18-7 Hakata-ekimae, Hakata-ku, Fukuoka-shi, Fukuoka-ken 812-0011
Tel +81 120-914-050 / Fax +81 120-914-055
Google Map

#03

Group Companies

Aoyama World Material Co., Ltd.: 13-2 Takagi-cho, Echizen-shi, Fukui-ken, 915-0091
Tel +81 778-21-5105 / Fax +81 778-21-5157
Google Map

Kyobi Sangyo Co., Ltd.: 2-3-30 Kaminaka-cho, Sabae-shi, Fukui-ken, 916-8505
Tel +81 778-54-8068 / Fax +81 778-54-8069
Google Map

AOYAMA OPTICAL GERMANY GMBH.: Grossbeerenstrasse 179, 14482 Potsdam, GERMANY
TEL +49 331-9799940 / FAX +49 331-97999420
Google Map

Shanghai Aoyama Optical Co., Ltd.: [ Shanghai Headquarters ]
Room O, E, 10F, 1590 Yan An-Xi Lu, Shanghai 200052, China
Tel +86 21-6282-8235 / Fax +86 21-6282-7486
Google Map; [ Beijing Branch Office ]
Room 2001, 20F, Loulanbao Building, 3-haoyuan 3 Xidawang Road, Chaoyang District, Beijing 100000, China
Tel +86 10-6310-7886 / Fax +86 10-6310-7986
Google Map; [ Shenzhen Branch Office ]
Room 1002, Jintian Building, 1199 Heping Road, Luohu-qu, Shenzhen 518000, China
Tel +86 755-2559-2931 / Fax +86 755-2559-5242
Google Map

#04

Access

AOYAMA OPTICAL CO.,LTD.: Headquarters：2-3-30, Kaminaka-cho, Sabae-Shi, Fukui, 916-8505 Japan
Tel +81 778-54-8060(Operator) / Fax +81 778-54-8074

Google Map

#05

History

1964 .09: Established Aoyama Optical Shokai at 28-5 Tadasu-cho, Sabae-shi, Fukui-ken
as a wholesaler of eyewear

1972 .05: Incorporated as Aoyama Optical Co., Ltd.
with Kiyohiko Aoyama as president and capital of 5 million yen

1975 .10: Operations began at new premises and current address (Total floor area 1,320 m²)

1976 .03: Established export department

1980 .11: Capital increased to 50 million yen through capital increase

1981 .11: New premises completed (Site area 4,620 m², total floor area 2,640 m²)

1982 .12: Established Aoyama Licensing Co., Ltd.

1983 .12: Capital increased to 93.6 million yen through capital increase

1985 .10: Completed Gifu / Hiruga no Kogen Training Center (capacity: 30 people)

1986 .08: Established Systemic Co., Ltd.
Established Aoyama World Material Co., Ltd.

1995: Commercials began broadcasting
(Until circa 2000)

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1999 .04: Established Accessories Wholesale Department under Aoyama Optical Co., Ltd.

2000 .02: Established Aoyama Optical Germany GmbH

2001 .11: Established Shenzhen Aoyama Optical Products Factory

2006 .12: Established Shanghai Aoyama Optical Co., Ltd.

2008 .09: Shanghai Aoyama Optical Co., Ltd. obtained business license under Decree No. 8

2011 .11: Established Shanghai Aoyama Business Consulting Co., Ltd. and Shenzhen Branch Office

2012 .09: Yoshihiko Aoyama appointed president of Aoyama Optical

2013 .06: Established Shenzhen Office

2014 .09: Launched Aoyama Optical original brands Banerina and Banerino

2015 .06: Integrated Aoyama Licensing Co., Ltd., Systemic Co., Ltd., and Aoyama Optical into the Domestic Sales Department

2021 .11: Launched Aoyama Optical original brand ARIESTORO

2022 .07: Launched Aoyama Optical original brand DiiiNO

Goals for Sustainable Development

GOAL3Health and Welfare to All: In order to create a world that socially vulnerable women can play a more active role in, Banerina and Banerino will donate to Pink Ribbon, a movement that aims to eradicate breast cancer, an ailment where the vast majority of sufferers are women.

GOAL5Gender Equality: In order to create a world that socially vulnerable women can play a more active role in, Banerina and Banerino will donate to Pink Ribbon, a movement that aims to eradicate breast cancer, an ailment where the vast majority of sufferers are women.